Here's to World Champion Lucinda Brand

Cyclocross World Champion. Again. And what a race it was for Lucinda on Saturday. If you followed Cyclocross this season, you know this wasn't luck. Nobody deserves this World Title more than she does.

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Lucinda off the bike

What you don’t always see on TV is who she is off the bike. We’ve been working with Lucinda for almost two years now, and honestly, she’s one of the nicest, most down-to-earth athletes you’ll ever meet. 


Some weeks ago, Lucinda came by our HQ for a coffee & to pick up her pre-waxed chains. Watch the video below.


"I can just bring you the chains I got from SRAM, you clean them and get me waxed chains back. That's awesome."

- Lucinda Brand, World Champion

All about the details

Lucinda cares about her craft and her gear. That’s also why she rides our hot waxed chains. Because, in cyclocross, your bike gets abused. Mud, sand, rain. Lucinda and her team don't leave anything to chance to be the best. 


They test our products over and over again. And we couldn't be more proud to support her to become the 2026 World Champion.

Pocket wax Cyclowax

Ride what Lucinda rides

Get your hands on the same gear as the World Champion below:

We support World Bicycle Relief

You and l ride bicycles as a hobby or sport, but for others a bicycle can be a life changer. It gives people access to education, food, medical support and work in a non-polluting, safe and healthy way.

That’s why we donate to World Bicycle Relief. An organisation that provides bicycles to improve the lives of people in developing countries.
Increased cycling makes cities and human settlements more inclusive and sustainable. (UN Sustainable Development Goals 11).

Find out more on worldbicyclerelief.org

Sustainability as a priority

Sustainabilty is something we care deeply about.

All items are designed to their essence and our either reusable, recyclable or compostable.

With Cyclowax, chains and cassettes last up to 3 times longer, saving energy and steel.

No chemicals are required anymore to wash your drive train or to degrease and re-lube your chain.

All packaging is free of single use plastics.

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